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INTERNET.COM'S REFER-IT.COM AFFILIATE DIRECTORY TOPS 1,500 PROGRAMS(New York, NY--January 4, 2000)-- internet.com's Refer-it.com, a leading search engine for affiliate programs, today announced it reached over 1,500 program listings. A forerunner in the arena of affiliate marketing for the past two years, Refer-it.com (http://refer-it.com) has provided a valuable service to thousands of merchants and Webmasters who use Refer-it.com as a resource for the creation of affiliate relationships. Refer-it.com lists many of the most prominent e-commerce players on the Web such as Amazon.com (Nasdaq: AMZN), Barnes & Noble (Nasdaq: BNBN), Reel.com, mp3.com (Nasdaq: MPPP), drugstore.com (Nasdaq: DSCM) and About.com (Nasdaq: BOUT)."We have jumped from 1,000 to over 1,500 programs in the Refer-it.com directory in the last three months. The concept of affiliate marketing is new and hot and spreading like wild fire," said James Marciano, founder of Refer-it.com. Affiliate marketing is estimated to expand exponentially over the next few years. According to a recent study by Forrester Research, the business-to-consumer market is projected to swell from $7.8 billion in 1998 to $108 billion in 2003. This nearly 1400% growth will be attributed, in large part, to affiliate sales. The types of services offered by Refer-it.com will continue to be integral factors in the success of affiliate marketing programs in the future. internet.com and Refer-it.com also host Affiliate Solutions, a series of seminars (held in London, New York and San Francisco) to educate Internet industry professionals about affiliate marketing programs. For more information visit the event Web site at (http://seminars.internet.com).
About internet.com's Refer-it.com
About internet.com Interested advertisers should contact the Ad Sales department at [email protected] or (203) 662-2962. For e-commerce and licensing opportunities, contact David Arganbright, Vice President, Commerce and Licensing, at [email protected] or (203) 662-2858. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding internet.com Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Prospectus dated June 25, 1999, Annual Report or Form 10-K for the most recently ended fiscal year, when available.
For more information contact:
Steve Rubel
Cynthia Aylward All current internet.com Corp. press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
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