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INTERNET.COM'S REFER-IT.COM AFFILIATE DIRECTORY TOPS 2,000 PROGRAMS
Affiliate Marketing Experiencing Dramatic Growth
(New York, NY - April 10, 2000) - internet.com's Refer-it.com, the leading search engine for affiliate programs, today announced it reached over 2,000 program listings. A forerunner in the arena of affiliate marketing, Refer-it.com (http://www.refer-it.com) has provided a valuable service to tens of thousands of merchants and Webmasters who use Refer-it.com as a resource for the creation of affiliate relationships. Refer-it.com rates the leading merchants on the Web, including Amazon.com (Nasdaq: AMZN), Barnes & Noble (Nasdaq: BNBN), Reel.com, CarPrices.com, mp3.com (Nasdaq: MPPP), Pets.com and Staples.com.
"Affiliate marketing continues to be the lowest cost of customer acquisition on the web, and the only way for smaller websites to generate e-commerce revenues. The explosion in the number of merchants who offer affiliate relationships tells me that even with single digit CPM rates, affiliate programs continue to be the most effective way for marketing directors to spend their money," said James Marciano, founder of Refer-it.com.
Affiliate marketing is estimated to expand exponentially over the next few years. According to a recent study by Forrester Research, the business-to-consumer market is projected to swell from $7.8 billion in 1998 to $108 billion in 2003. This nearly 1400% growth will be attributed, in large part, to affiliate sales. The types of services offered by Refer-it.com will continue to be instrumental in the success of affiliate marketing programs. internet.com and Refer-it.com also host Affiliate Solutions, a series of seminars (held in London, New York and San Francisco) to educate Internet industry professionals about affiliate marketing programs. For further information visit (http://seminars.internet.com).
About internet.com's Refer-it.com
internet.com's Refer-it.com is the leading search engine for affiliate
programs. Refer-it's database includes descriptions and ratings of over 2,000
affiliate/bounty programs, including Amazon, CDNow, and barnesandnoble.com.
Refer-it.com is part of internet.com, The Internet Industry Portal.
About internet.com (http://www.internet.com)
internet.com Corporation (Nasdaq: INTM) based in New York, NY, is a leading
provider of global real-time news and information resources for Internet industry and Internet technology professionals, Web developers and experienced Internet users. internet.com operates a network of 106 Web sites, 136 e-mail newsletters, 101 online discussion forums and 75 moderated e-mail discussion lists with over 2.2 million unique visitors that generate more than 120 million page views monthly. Total "views", which include Web site page views, e-mail newsletter views and e-mail discussion list views,
are now over 180 million per month. internet.com's global presence includes
editions in Arabia, Asia, Australia, Canada, China, France, Germany, India,
Israel, Japan, South Africa and the United Kingdom. In addition,
internet.com with its related internet.com Venture Fund I and Venture Fund
II is an investor in a growing number of business-to-business content sites
and related Internet media properties.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding internet.com Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see internet.com's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward looking statements included herein are made as of the date of this press release, and internet.com assumes no obligation to update the forward looking statements after the date hereof.
For more information contact:
Steve Rubel
Schwartz Public Relations
(212) 677-8700 x23
[email protected]
Cynthia Aylward
Refer-it.com, an internet.com property
(212) 547-7902
[email protected]
All current internet.com Corp. press releases can be found on the World Wide Web at (http://www.internet.com/corporate/press.html)