|
|
INT MEDIA GROUP RELEASES RESEARCH REPORT ON THE STATE OF INTERNET ADVERTISING
(New York, NY - October 2, 2001) - INT Media Group, Incorporated (Nasdaq: INTM) today announced the release of its latest report from its CyberAtlas Research division. "Internet Advertising: Where Are We Now?" is an in-depth report that analyzes the state of the Internet advertising industry. Hundreds of advertising professionals shared their opinions with CyberAtlas Research in order to determine how far Internet advertising has come and where it is headed. The report is available at CyberAtlas Research (research.cyberatlas.com/) for $295."Internet advertising has been hampered by a soft overall advertising market and high expectations. Like radio and television in their formative years, Internet advertising is going through a trial-and-error period. Advertisers are searching for cost-effective methods of delivering messages to consumers online. Our study found that advertising professionals believe in the effectiveness of Internet advertising and will keep working it into their media plans," said Michael J. Pastore, CyberAtlas Research Senior Analyst and Editor of CyberAtlas (www.cyberatlas.com).
Despite current market conditions, online advertising has not been abandoned in favor of more traditional advertising media. The many advertising opportunities presented by the Internet are currently viewed as being inexpensive and effective. The report also identifies the critical Internet advertising metrics that are needed to win over large advertisers and offline brands.
About INT Media Group
INT Media Group (Nasdaq: INTM), headquartered in Darien, CT, is a leading provider of global real-time news, information and media resources for Internet industry and information technology professionals, Web developers and experienced Internet users. INT Media Group includes the internet.com and EarthWeb Network of 160 Web sites and nearly 250 e-mail newsletters that generate 250 million page views monthly. INT Media Group events include nearly 40 offline internet.com and Intermedia Group seminars on Internet and IT-specific topics that are aligned with our Network of Web sites and e-mail newsletters. In addition, INT Media Group recently launched its CyberAtlas Research Division that publishes research reports analyzing the Internet and information technologies sectors worldwide.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which internet.com competes; the unpredictability of INT Media Group's future revenues (including those resulting from online advertising on INT Media Group's Network of Web sites and related Internet media properties), expenses, cash flows and stock price; INT Media Group's investments in international and venture fund investments; any material change in INT Media Group's intellectual property rights and continued growth and acceptance of the Internet and information technology. For a more detailed discussion of such risks and uncertainties, refer to INT Media Group's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and INT Media Group assumes no obligation to update the forward-looking statements after the date hereof.
For more information contact:
Mary Ann Boland
Marketing and Public Relations Associate
212-547-7939
[email protected]
All current INT Media Group, Inc. press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.