JUPITER RESEARCH REPORTS THAT SCEPTICISM OF BROADBAND REMAINS HIGH IN EUROPE - ISPs STILL HAVE PLENTY OF WORK TO DO IN PERSUADING INTERNET USERS TO UPGRADE TO BROADBAND

The results of Jupiter Research's latest pan-European consumer survey reveal that broadband penetration rates within Europe vary dramatically, with narrowband access still dominating in all markets surveyed. The proportion of Internet users with broadband connections in the following countries are as follows: 7% U.K., 8% Germany, 8% Italy, 11% France, 17% Spain and 29% Sweden.

Jupiter Research asked how likely existing narrowband Internet users would be to upgrade to a broadband connection. Notably, 25% of European Internet users said they would not get a broadband connection at all and 29% said they were unlikely to get one. This compares with 26% of respondents who said that they were likely to upgrade, 12% were neither likely nor unlikely and 8% that were unsure. These results highlight the difficult job that European ISPs will have in selling consumers the benefits of broadband Internet access.

Dan Stevenson, Analyst at Jupiter Research says, "ISPs are right to be spending heavily promoting broadband as consumers are still sceptical as to the benefits it can bring. The majority of existing Internet users have stated that they are unlikely to upgrade to broadband. However, falling costs of access and increasing awareness of the benefits broadband brings will drive the market forward in the future."

For more information, please contact Jupiter Research:

Dan Stevenson
Tel: +44 020 7665 9574
e-mail: [email protected]

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the internet.com and EarthWeb.com Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics.

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Jupiter Research's European Offices:

U.K.
131-151 Great Titchfield Street
London W1W 5BB
Tel: +44 (0) 207 665 9570
Fax: +44 (0) 207 665 9579

FRANCE
4 place de la Defense
92974 Paris la Defense Cedex
Tel: +33 1 5858 0032
Fax: +33 1 4828 2136

SWEDEN
Sodermalarstrand 29
S-118 25 Stockholm, Sweden
Tel: +46 (0) 8 556 085 02
Fax: +46 (0) 8 692 65 01

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