JUPITER RESEARCH SHOWS BROADBAND IS DRIVING THE UPTAKE OF PAID FOR CONTENT ON THE INTERNET

Jupiter Research interviewed Internet users in the UK, Germany, France, Spain, Italy and Sweden to measure online attitudes and behaviour. Although there is a growing willingness to pay for online content, 41% of Internet users throughout Europe said that they would not be willing to pay for content. A year ago this figure was 47%.

Despite consumer reluctance to pay for online content, 25% of broadband Internet users and 18% of narrowband users said that they would be prepared to purchase music via the Internet. 18% of broadband users said they would pay for video content against 11% of narrowband users, again highlighting the differences in attitudes between broadband and narrowband users.

Olivier Beauvillain, Analyst at Jupiter Research, said: "There has not been a dramatic shift in the minds of European Internet users when it comes to paying for online content, but rather a gradual change. The good news is that broadband appears to be the main driver behind this change - broadband Internet users are far more likely to pay for music, gaming and video content than dial-up users."

The Jupiter 2002 European Paid Content and Services Consumer Survey Report is based on an extensive survey of more than 10,000 Internet users in the UK, France, Germany, Italy, Spain and Sweden. It explores the results associated with users' willingness to pay for online content and services according to demographics (age groups, sex, income) as well as type of connection (dial-up, broadband) and online tenure. It also explores consumer's preferred payment methods when it comes to pay for online content and services.

For more information, please contact Jupiter Research:
Olivier Beauvillain
Tel: +33.1.58.58.00.32
e-mail: [email protected]

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the internet.com and EarthWeb.com Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics.

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Jupiter Research's European Offices:

U.K.
131-151 Great Titchfield Street
London W1W 5BB
Tel: +44 (0) 207 665 9570
Fax: +44 (0) 207 665 9579

FRANCE
4 place de la Defense
92974 Paris la Defense Cedex
Tel: +33 1 5858 0032
Fax: +33 1 4828 2136

SWEDEN
Sodermalarstrand 29
S-118 25 Stockholm, Sweden
Tel: +46 (0) 8 556 085 02
Fax: +46 (0) 8 692 65 01

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