NEW RESEARCH ON WEB CONTENT MANAGEMENT FROM JUPITER RESEARCH RELEASED TODAY AT JUPITER CONTENT MANAGEMENT CONFERENCE AND EXPO

According to Jupiter Research's latest report entitled "Web Content Management: Covering the Essentials, Avoiding Overspending," over-complicated, end-to-end packages can as much as quintuple Web site operational costs over human alternatives. In fact, 61% of companies who have already deployed Web content management software still rely on manual processes to update their sites. The essentials of Web content management, which Jupiter Research defines as lending structure to content, supporting pre-existing process and separating content from presentation, are not being met cost effectively.

"Business executives often mistakenly view content management as the silver bullet that will free them from IT constraints," says Jupiter Research Analyst Matthew Berk. "All too often, content management solutions don't live up to that expectation, creating frustrated business executives and IT staff who somehow have to squeeze return out of this hefty investment. The days of high-end, bloated and overly complex Web content management infrastructure software are numbered," said Berk. "Organizations will increasingly look to Web content management as a smaller, well-defined component in their integrated solutions," continued Berk.

The new report, part of the Jupiter Research Content Management Coverage Area, is intended to help companies make the right decisions about buy versus build, vendor selection, and cost-effective implementation. Jupiter Research also advises vendor clients in the content management space on how to effectively target their solutions to best capture the market and its evolving needs.

The complete findings of this report are immediately available to Jupiter Research clients online. For more information please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the internet.com and EarthWeb.com Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Information Technology Conference & Expo (www.cdxpo.com).

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CONTACT:
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Trylon Communications
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