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JUPITER RESEARCH REPORTS ONLINE CONSUMERS BELIEVE TERMS OF OWNERSHIP AND FREEDOM TO COPY DIGITAL MUSIC ARE MORE IMPORTANT THAN PRICE
(New York, NY - March 13, 2003) - Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the completion of a groundbreaking study examining Digital Rights & Ownership (DRO) for music and movie products. The study, "Consumer Attitudes Toward Digital Rights & Content Ownership," offers the consumer's perspective on both pricing and bundling of digital audio/video consumption, as well as the level of tolerance that the consumer has for specific copyright protection technologies. According to the study, nearly twice as many online consumers are willing to pay $17.99 for a CD that has unrestricted copy abilities versus a CD at only $9.99 that cannot be copied. The report further explores this and other related findings for both digital music and movie products."This study goes a long way towards addressing concerns about implementing copyright restrictions while minimizing consumer backlash and maximizing revenues," said Peter Sargent, Senior Analyst at Jupiter Research. "Through this study, Jupiter Research has identified price points for both digital movie and music offerings, which maximize consumer adoption, given very specific limits in media consumption and portability," continued Sargent.
To produce this report, Jupiter Research united leading content owners and technology providers who have historically been unable to reach a common perspective with regard to Digital Rights Management (DRM) initiatives. DRM is a sub-component of DRO, representing the content owner's willingness to sell or freely distribute content for personal use and the technology used to meet these requirements. "This report brings both sides together for the first time to see exactly how the relationship between content owners, technology providers and consumers is impacted by Digital Rights Management," said Sargent.
For more information on purchasing the report from this Jupiter Research Market Access study, or on learning more about Jupiter Research's custom research capabilities, please contact Keith Pepper at (212) 389-2004 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the internet.com and EarthWeb.com Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Information Technology Conference & Expo (www.cdxpo.com).
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
CONTACT:
Michelle Quinell/Ben Billingsley
Trylon Communications
212-725-2295
[email protected]
[email protected]
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