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JUPITER RESEARCH LAUNCHES NEW ONLINE SEARCH SERVICE AND RELEASES FIRST REPORT
(New York, NY - May 27, 2003) - Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today released the results of a survey confirming that search marketing will continue to be the hottest segment of online marketing into 2004. "Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner-style advertising and 64% plan on increasing their spending," said Jupiter Research analyst Gary Stein."For consumers, Web-wide search is more accurate than local site search a full 52% of the time," added Jupiter Research senior analyst Matthew Berk. "Search is the single greatest opportunity to learn from - and influence - customer behavior."
Also, Jupitermedia announced today that its Jupiter Research division will launch a new service on May 27, 2003 called Online Search. This unique service will help businesses optimize their search marketing tactics and spending within their overall media mix. It will also help enterprises evaluate their search engine strategies, both on their own sites and Internet-wide. Covering the leading search engine vendors and search marketing services, Jupiter Research's Online Search coverage will help companies develop business strategies, choose partners and technologies, and navigate an increasingly complex vendor landscape. The service also covers the evolution and economics of the online search industry, using proprietary consumer data, executive surveys, and industry forecasts.
"Jupitermedia is the leading provider of information about this booming marketplace," stated Alan M. Meckler, Chairman and CEO of Jupitermedia. "The launch of our new Online Search research service, along with our daily editorial coverage in SearchEngineWatch.com and SearchEngineMarketingList.com, and our world tour of Search Engine Strategies conferences and expos, completes the picture."
The complete findings of this survey are immediately available to Jupiter Research clients online. For more information please contact Kieran Kelly at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM),
(http://www.jupitermedia.com) headquartered in Darien, CT,
is a leading provider of global real-time news, information,
research and media resources for information technology and
Internet industry professionals. Jupitermedia includes the
internet.com and EarthWeb.com Network of over 150 Web sites
and 175 e-mail newsletters that generate over 200 million
page views monthly. Jupitermedia also includes Jupiter
Research, a leading international research advisory
organization specializing in business and technology market
research in 18 business areas and 11 vertical markets. In
addition, Jupiter Events include nearly 40 offline
conferences and trade shows focused on IT and business-
specific topics, including Computer Digital Expo, America's
21st Century Enterprise IT Conference & Expo
(http://www.cdxpo.com).
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
CONTACT:
Michelle Quinell/Ben Billingsley
Trylon Communications
212-725-2295
[email protected]
[email protected]
All current Jupiter Research press releases can be found online at www.internet.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
