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JUPITER RESEARCH FORECASTS 50% GROWTH IN PAID SEARCH WILL DRIVE ONLINE ADVERTISING RECOVERY TO $6.3 BILLION IN 2003
(New York, NY - July 30, 2003) - Explosive growth in paid search, increasing almost 50% to $1.6 billion in 2003, will power a modest recovery in online advertising, according to the latest findings from Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), presented today at the Jupiter/ClickZ Advertising Forum in New York City. Jupiter Research released the industry's first independent paid search projections as part of its online advertising forecast that show online display ad sales continuing to shrink 6%, to just over $3 billion. Overall, online advertising will grow 10% this year, to $6.3 billion."At the risk of stating the obvious, search is hot," said Jupiter Research analyst Gary Stein. "Just as important, paid search's impact reaches way beyond its dollar volume. The players, the tactics and the technologies of search are the focal point of critical digital marketing trends like dynamic pricing and contextual advertising," added Stein.
While 2003 is the year of paid search, other online advertising sectors will pick up shortly. "Online display ad sales will turn around beginning in 2004," said Jupiter Research VP and Research Director David Card. "Better inventory control by publishers and a broadband kicker will push online display advertising sales up over 15% next year, and over 20% in 2005 and 2006," stated Card. Jupiter Research forecasts that online advertising, including paid search, display ads and classifieds, will grow to $14.8 billion in 2008, when online advertising will be 6% of the size of total U.S. ad spending.
The complete findings of this report are immediately available to Jupiter Research clients online. For more information please contact Kieran Kelly at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the internet.com, EarthWeb.com and ArtToday.com Networks which include over 165 Web sites and 175 e-mail newsletters that generate nearly 230 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 11 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Enterprise IT Conference & Expo (www.cdxpo.com).
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
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All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
