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JUPITER RESEARCH REPORTS THAT EUROPEAN INTERNET USERS ARE INTERESTED IN WIRELESS HOME NETWORKING
(London, U.K. - September 22, 2003) -- A research report just released by Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), has found that 80% of Internet users throughout Europe are interested in setting up home networking systems. This research demonstrates that while current home networking levels remain low, there is strong consumer demand for activities empowered by new Wi-Fi technology that allows different devices to communicate wirelessly.Jupiter Research's consumer survey results show that the two key drivers of home network adoption are the ability to share broadband Internet connections, and to have greater access to digital media such as MP3 music on a home stereo. In addition to Internet connection sharing, other perceived benefits of home networking include operating many devices from a single portable device, the lack of additional cabling and the desire to watch PC video on a television set.
The fact that the avoidance of new cabling was cited by 37% of respondents demonstrates the demand for Wi-Fi among home users. Immediate opportunities exist for networking hardware vendors, broadband providers and consumer electronics manufacturers to take advantage of this consumer demand. Those companies that correctly identify the consumer demand and design products to target them directly will be the winners in wireless applications.
"While the industry focus is mostly on public Wi-Fi hotspots, our research proves the near-term consumer opportunity is in the home and garden, not in a café or on the road", said Ian Fogg, Analyst at Jupiter Research. "This is significant for Europe's broadband providers because Jupiter Research's results further show broadband users are more interested in home network than dial-up users."
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the internet.com, EarthWeb.com and ArtToday.com Networks which include over 165 Web sites and 175 e-mail newsletters that generate nearly 230 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 11 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Enterprise IT Conference & Expo (www.cdxpo.com).
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
Jupiter Research's European Offices:
U.K.
131-151 Great Titchfield Street
London W1W 5BB
Tel: +44 (0) 207 665 9570
Fax: +44 (0) 207 665 9579
France
4 place de la Defense
92974 Paris la Defense Cedex
Tel: +33 1 5858 0032
Fax: +33 1 4828 2136
All current Jupiter Research press releases can be found online at www.internet.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
