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JUPITER RESEARCH REPORTS SMART PUBLIC HOTSPOT BUSINESS MODELS LOOK BEYOND CONSUMERS FOR POSITIVE ROI
(New York, NY - December 2, 2003) -- Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that according to a new report, Wi-Fi will evolve from today's stand-alone business model, dependent on consumer revenue as the primary source of ROI, to one of many applications that offers not only productivity savings to the enterprise, but also revenues both from consumers directly and from other enterprises. Enterprises (i.e., hotels, airports, retail establishments, etc.) will install high-speed Internet access and use wireless networks to create ubiquity that will both enable employees to be more productive and to offer new services to consumers. The report outlines the level of consumer interest today as well as the economics of hotspot services and how Jupiter Research expects the market to evolve.Based on interviews with dozens of companies and a recent Jupiter Research consumer survey, the new report "Public Hotspots: Who Will Make Money" finds that 70% of online consumers are aware of wireless, high-speed Internet access (Wi-Fi) in public places, but only 15% have used it, regardless of location, and only 6% have done so in a public place. However, only 1% has paid for the service, while 3% have paid indirectly through their usage at a hotel or airport. According to Julie Ask, Research Director at Jupiter Research, "Given the relatively low usage by consumers today, service providers and venues will have to look beyond consumer revenues to realize a positive return on their infrastructure investments." The report finds that in the near term, enterprises will leverage their Wi-Fi networks for internal productivity gains and new service offerings, while service providers that leverage their existing assets - whether for backhaul infrastructure or corporate contracts for remote connectivity services - to offer Wi-Fi as part of a bundled offering will make money on public hotspots. Longer term, the consumer revenue opportunity is expected to improve as business travelers - that are among the 37% of the online consumer market who indicated that they might pay - offer a potentially lucrative market whether they pay directly through their own service provider or indirectly through their company's remote connectivity service.
The complete findings of this report are immediately available to Jupiter Research clients online. For more information about this report or Jupiter Research's Wi-Fi Mobility research service, please contact Kieran Kelly at 1-800-481-1212 or e-mail [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the internet.com, EarthWeb.com, DevX.com and ArtToday.com Networks which include over 150 Web sites and over 150 e-mail newsletters that generate over 275 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Enterprise IT Week.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
Contact:
Kim Zimmermann / Ben Billingsley
Trylon Communications
212-725-2295
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[email protected]
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All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
