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JUPITER RESEARCH TEEN SURVEY ADVISES MUSIC INDUSTRY: GO WHERE THE GIRLS ARE(New York, NY - February 5, 2004) -- Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the results of its latest survey of online teens, including the facts that teen girls spend 15% more on music than boys, and across the board are bigger digital music users, except for downloading and burning CDs. Nearly half of online teen girls spend more than $100 a year on music.Jupiter Research's new research report, "Consumer Survey Report: Teen Music, 2003", is based on a survey of over 1,800 online teens, ages 13 to 17. "Besides their spending, another thing that makes teen girls particularly attractive is their reliance on the Internet to gather music-related information," said Juliana Deeks, Jupiter Research Associate Analyst. "Nearly one-half read about musicians or bands online. Girls are also more likely to use the Web to listen to streamed song samples and watch music videos, and they're twice as likely as boys to research concert and tour information online. The only online music activities that boys are more apt to participate in than girls are downloading music and burning CDs," added Deeks. Internet marketing is no panacea for the struggling music industry - the top influences on teen music purchasing remain radio, friends' recommendations and music videos on TV. The report also examines the 26% of the online teen audience who are music influencers - those whose friends seek their opinion on what new or cool music to listen to. "These music influencers also tend to be girls and they spend 28% more on music than the average teen," added David Card, Jupiter Research Vice President. "While the music influencers burn and download more than average teens, they also tend to have a broader interest in style and pop culture, and are heavier users of online media sites, IM and Weblogs." The complete findings of this report are immediately available to Jupiter Research clients online. For more information on the report or Jupiter Research's Music research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.
About Jupitermedia Corporation "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
Contact: All current Jupiter Research press releases can be found online at www.internet.com/corporate/press.html. All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
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