JUPITERRESEARCH FINDS LEGITIMATE E-MAIL MARKETERS STRUGGLING WITH FEDERAL CAN-SPAM COMPLIANCE

In the March report JupiterResearch tracked over fifty leading e-mail marketers in a variety of industries including retail, travel, media and financial services to measure how well these notable companies complied with the new federal Can-Spam Act. While the majority provided a working opt-out mechanism, the research found that many marketers are challenged to meet the finer points of the federal law.

• Only 64% of the commercial electronic mail messages tracked included the street address of the sender, which is required by the law.
• Nearly one-quarter of marketers continued to send e-mail marketing messages after opt-outs were submitted and 16% sent messages after the legally prescribed 10-business-day period.
• When asked in a JupiterResearch executive survey about their opt-out suppression frequency, one-quarter of marketers surveyed were found to be at high risk of breaking Can-Spam guidelines, indicating their opt-out suppressions occurred monthly, quarterly or never.

"E-mail marketers that are not complying with these most basic aspects of the law are leaving their company unnecessarily exposed to the risk of legislation, fines and doing what amounts to a virtual high wire act without a net," said David Daniels, Research Director at JupiterResearch.

JupiterResearch advises marketers to diligently scrutinize offers, adopt automatic opt-out suppression routines and accept opt-out requests to sending addresses to mitigate risks and fully comply with the law. "E-mail marketing presents marketers with great opportunities but also exposes them to significant risks," commented David Schatsky, Senior Vice President and head of research at JupiterResearch. "Our Marketing Operations research service, of which this study is an example, is a critical decision-making tool for marketers seeking to grow their business online and protect and enhance their brands while avoiding the all-to common pitfalls of online marketing."

The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Marketing Operations research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading paid subscription-based images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Photos.com and ClipArt.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.

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Contact:
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Marketing and Public Relations Associate
203-662-2870
[email protected]

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