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JUPITERRESEARCH REPORTS THAT 68% OF U.S. WIRELESS CUSTOMERS ARE SATISFIED WITH THEIR WIRELESS CARRIER(New York, NY - April 27, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, according to its latest report, "U.S. Wireless Carriers: How To Compete If You're Not Verizon," most wireless customers are pleased with both the services/coverage and customer service from their wireless carrier. The report found that 68% are satisfied or very satisfied with the coverage and services their carrier is providing, and only 10% of U.S. wireless customers are dissatisfied. Despite widespread reporting by consumer groups that actual U.S. wireless coverage is spotty and cellular service somewhat unreliable - findings JupiterResearch does not dispute - consumer satisfaction levels are uniformly high."U.S. consumers have modest expectations of coverage and services, and consumers moderate their expectations based on a carrier's reputation and pricing," said Avi Greengart, Senior Analyst at JupiterResearch. "If you brand yourself as a low cost carrier, you don't need to provide best coverage. If you brand yourself 'the best network' you'd better deliver good coverage. As long as carriers adopt a consistent marketing and branding position, and align their operational practices accordingly, there are several ways to keep customers happy beyond pouring money blindly into towers and base stations," Greengart said. With customer satisfaction levels uniformly high and basic service hard to differentiate, carriers have turned to billing options to appeal to consumers, an issue the report addresses with additional consumer survey data. "From a billing perspective, twice as many consumers prefer night beginning in the afternoon over weekends starting on Fridays. Both are more popular than family plans," said Mr. Greengart. The report also contains specific recommendations for each national carrier along with data and analysis of strategies to create higher average revenue per unit, lower churn and increase subscriber growth. Data is included on consumer data usage and data-capable handset penetration by carrier, consumer billing preferences and case studies on 3G data plans from Verizon and Nextel. The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Wireless research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.
About Jupitermedia Corporation "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.
Contact: All current Jupiter Research press releases can be found online at www.jupitermedia.com/corporate/press.html. All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html.
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