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JUPITERRESEARCH REPORTS DIGITAL CABLE TV (DTV) WILL GROW TO 43 MILLION HOUSEHOLDS BY 2009 WHILE OVERALL CABLE GROWTH REMAINS FLAT
(New York, NY - September 1, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that it forecasts that overall U.S. cable television subscriber growth will remain flat through 2009, increasing from 73 million households in 2004 to 75 million households in 2009. However, digital cable penetration will grow at a compound annual growth rate of 11%, from 26 million households in 2004 to 43 million households in 2009. To boost migration from analog television, cable operators and multiple system operators (MSOs) will need to focus on those services unique to digital television such as Digital Video Recorders (DVRs) and Electronic Program Guides (EPGs).
MSOs can accelerate digital cable growth by incorporating consumer attitudes toward DVRs into their marketing campaigns. "The good news for operators is that 70% of consumers are interested in DVR features, and over 75% of those interested in DVRs want to record movies," said Todd Chanko, Analyst with JupiterResearch. "MSOs should highlight their movie-centric network lineups alongside their DVR promotions to stimulate DVR uptake," added Chanko.
The JupiterResearch survey conducted for this forecast also found that EPGs were of interest to only 29% of those interested in using DVR service, compared to 37% of current DVR owners who found EPGs to be an important feature. "This demonstrates that some of the unique aspects of DTV are not adequately communicated to consumers. EPGs are an effective navigation tool that should be leveraged by MSOs in wooing potential DTV converts," added Chanko.
The complete findings of this forecast are immediately available to JupiterResearch clients online. For more information on the forecast or JupiterResearch's DTV research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate approximately 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Photos.com and ClipArt.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.
Contact:
Lisa DiGiacomo
Marketing and Public Relations Associate
203-662-2870
[email protected]
All current Jupiter Research press releases can be found online at
www.jupitermedia.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html.
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