2005 Press
JUPITERRESEARCH FORECASTS AN ONGOING THREAT TO COOKIES FROM ANTI-SPYWARE APPLICATIONS
(New York, NY - November 8, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), forecasts an ongoing threat to cookies from anti-spyware applications. In the new report entitled: "Anti-Spyware and Tracking Cookies: A Systematic Look at Risks to Third-Party Tracking Cookies from Popular Anti-Spyware," JupiterResearch details the impact of anti-spyware software on cookies that companies use to track visitors to their Web sites.With recommendations for site operators and technology vendors, the JupiterResearch report finds that over 48 million Internet users are running anti-spyware applications that delete third-party tracking cookies. And nearly 38 million are using aggressive anti-spyware applications that remove nearly 75% of tracking cookies.
"Given that 32% of Internet users, over 48 million people, report using an anti-spyware application that manages tracking cookies to some extent, the threat to third-party cookies is real," said Eric T. Peterson, Senior Analyst at JupiterResearch, "The average consumer is using more than one anti-spyware application on their computer, perhaps in an attempt to further protect themselves from unwanted spyware and tracking applications," added Peterson.
The significant use of anti-spyware software is occurring simultaneously with companies benefiting from the use of cookies. The report finds that companies moving to first-party cookies from third-party cookies typically see a 10% to 15% increase in unique visitors, 13% to 30% more repeat visitors and 10% to 30% more visitors attributed to specific marketing campaigns, all as a result of more accurate measurement.
"Cookie deletion and blocking has become a burning issue," said David Schatsky, Senior Vice President of Research at JupiterResearch. "Site operators must move quickly from third- to first-party cookies. Technology vendors should lobby anti-spyware vendors to remove their third-party cookies from the rolls of 'blacklisted domains' while strongly encouraging their customers to move to first-party cookies," added Schatsky.
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Site Technologies & Operations service, visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like BananaStock, Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot, ITStockFree, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 18 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.
For information on this report and JupiterResearch contact:
Vic Beck or Peter Arnold
781-239-1030
[email protected]
For information on Jupitermedia Corporation contact:
Lisa DiGiacomo
Marketing and Public Relations Associate
212-547-7938
[email protected]
All current Jupiter Research press releases can be found online at www.jupitermedia.com/corporate/press.html.
