Release: MECKLERMEDIA, "THE INTERNET MEDIA COMPANY," LAUNCHES AUSTRALIA.INTERNET.COM WEB SITE

MECKLERMEDIA, "THE INTERNET MEDIA COMPANY," LAUNCHES AUSTRALIA.INTERNET.COM WEB SITE

(WESTPORT, CT-July 23, 1998) - Mecklermedia, "The Internet Media Company" (Nasdaq: MECK) today launched its Australia.Internet.com Web site, which is the only Australian Web site that profiles e-commerce, Web development and Internet news in Australia. The site publishes original news and feature articles authored by the editorial team from the newspaper Internet World Australia. The site is modeled after the successful Internet.com Web site.

"These news reports profile the blossoming Internet industry in Australia, as well as the major e-commerce and Web developments being produced by both large, established companies and entrepreneurial firms," said Alan M. Meckler, chairman and CEO of Mecklermedia. "The news items preview the Internet products and services which industry and business professionals can see first hand next month (August 11-13) at the fourth annual Internet World Australia trade show in Sydney, the largest Internet industry exhibition and conference in Australia." The Australia.Internet.com editorial team will provide live coverage from the August show online at http://australia.internet.com.

Advertising for Australia.Internet.com will be handled by the staff of Internet World Australia, the newspaper. "Marketers rely on the North American edition of Internet.com to reach a targeted audience of Web developers, Internet industry professionals and sophisticated Internet users. The Australian version of this site will allow us to deliver the same high-quality audience to marketers in Australia," said Chris Elwell, vice president and general manager of Internet.com. For information on advertising opportunities on Australia.Internet.com, contact Gerard Knapp, editor, Internet World Australia, at 612-9318-2644 or [email protected].

"With the addition of Australia.Internet.com to our 100% owned Internet World trade show and Internet World newspaper, Mecklermedia clearly is the leading source of business-to-business Internet information in Australia," added Meckler.

Mecklermedia Corporation, "The Internet Media Company," based in Westport, Connecticut, is a leading provider of Internet information through its Internet World and ISPCON trade shows, Internet World weekly and Boardwatch monthly print publications, and the Internet.com network of Web sites, which provides daily news and information resources for the Internet community, as well as ISPCON.com and Boardwatch.com. Mecklermedia also publishes the ISDEX, the only 100% Internet stock index featuring 50 leading companies. Mecklermedia's global presence includes Internet World trade shows and licensed publications throughout Canada, Mexico, South America, Europe, the Middle East, Africa, Asia, and Australia.

For Mecklermedia Corporation
Dara Tyson
Mecklermedia Corporation (NASDAQ: MECK)
ph: 203-341-2972
[email protected]

Norman Iannarelli
Mecklermedia Corporation
(203) 341-2959
[email protected]

All current MECKLERMEDIA press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.