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MECKLERMEDIA, "THE INTERNET MEDIA COMPANY," REPORTS OPERATING RESULTS FOR THIRD QUARTER AND FIRST NINE MONTHS OF FISCAL 1998

(WESTPORT, CT, August 4, 1998) -- Mecklermedia Corporation, "The Internet Media Company" (Nasdaq: MECK), today reported results for the third quarter ended June 30, 1998. Revenues for the third quarter of fiscal 1998 decreased to $5.8 million compared to $6.3 million for the same period last year as a result of lower print publishing revenues, offset by higher trade show and Web site revenues. (In December 1997, the Company announced a strategic magazine initiative whereby Internet World became the new name of Web Week, effective with the February 2, 1998 issue. The paid circulation magazine previously known as Internet World ceased publishing effective with the February 1998 issue and Internet Shopper magazine ceased publishing effective with the January 1998 issue. These changes were effected to enable the Company to concentrate its print publishing efforts into a single business-to-business publication, leveraging the Internet World brand name and further aligning the publishing focus with its Internet World trade shows and Internet.com network of Web sites. Revenues from print publishing for the three months ended June 30, 1998 decreased from the same period in the prior fiscal year due to these changes.) Net loss for the third quarter improved to $1.7 million, or $0.20 per share, compared to $1.9 million, or $0.23 per share, in the same period of the prior year.

For the nine months ended June 30, 1998, revenues increased 13% to $49.8 million from $44.3 million for the comparable period in fiscal 1997. Operating income for the nine months ended June 30, 1998 increased 280% to $7.9 million from $2.1 million for the same period in the prior fiscal year. Net income for the nine months ended June 30, 1998 was $6.4 million, or $0.75 per share, compared to net income of $3.7 million, or $0.43 per share, in the same period of the prior year. Net income for the nine months ended June 30, 1998 includes a $2.0 million gain related to the sale of the active subscriber list of the paid monthly print publication formerly known as Internet World. Net income for the nine month period of fiscal 1998 reflects a provision for income taxes of $4.1 million, while net income for the same period of fiscal 1997 reflects an income tax benefit of $773,000 due to the utilization of available net operating loss carryforwards.

For the third quarter, trade show revenues increased from $865,000 to $2.4 million, reflecting the growth of Internet World U.K. 1998 and Internet World Mexico 1998. Due to the Company's increase in its ownership of the U.K. and Mexico events during fiscal 1998 to 100% and 51%, respectively, these events are now consolidated for financial reporting purposes. In the fiscal 1997 period these events were recorded as equity investments. Web site revenues also contributed to the increase rising to $971,000 for the three months ended June 30, 1998 from $349,000 for the comparable period in fiscal 1997, due to increased advertising revenue for Internet.com, the Company's network of Web sites for Internet news and information. Revenues from print publishing for the three months ended June 30, 1998 decreased to $2.2 million from $4.5 million for the same period in the prior fiscal year primarily as a result of the Company concentrating its print publishing efforts into a single business-to-business publication as described above. This decrease in print publishing revenues was offset partially by advertising revenue contributed by Boardwatch Magazine, which was acquired during the third quarter.

Advertising, promotion and selling expenses decreased from $2.8 million for the third quarter of fiscal 1997 to $1.6 million for the third quarter of fiscal 1998 as a result of the Company concentrating its print publishing efforts into a single business-to-business publication, partially offset by additional expenses from Boardwatch Magazine. General and administrative expenses increased due to personnel and other expenses related to the acquisition of the ISPCON trade shows and Boardwatch Magazine, as well one-time professional fees related to trademark litigation. Amortization of intangibles increased from $213,000 for the third quarter of fiscal 1997 to $704,000 for the third quarter of fiscal 1998 due to the acquisition of the ISPCON trade shows and Boardwatch Magazine, as well as a number of Web sites.

"We are pleased with our performance nine months year to date with the achievement of record revenues, gross profit, operating income, and net income," said Alan M. Meckler, Chairman and CEO of Mecklermedia. "Our third fiscal quarter was highlighted by the acquisition of the ISPCON trade shows, Boardwatch Magazine, and their related Web sites. During this period we continued our international trade show growth, with announcements of the launch of future Internet World shows in Egypt, Turkey, Spain, Hong Kong, and Singapore where we have a 51% majority interest, as well as ISPCON events in Australia and the U.K. which we wholly own. We also acquired a 51% interest in an existing Internet show in Ireland and we acquired the remaining interest in our Internet World France event, whereby that event is now wholly-owned. Our Internet.com network of Web sites now receives approximately 17 million page views on a monthly basis and has approximately 1 million unique users-making Internet.com one of the leading business-to-business content sites on the Web. Continued growth and integration of our trade shows, print publishing and Web sites will enable us to maintain our leadership position in the Internet media business," stated Meckler.

Certain of the Company's operations are cyclical in nature. The number and size of trade shows in a particular quarter has and will continue to significantly impact the Company's quarterly results. Accordingly, presentation of quarterly results of operations is not necessarily indicative of annual results or trends.

Mecklermedia Corporation, The Internet Media Company, based in Westport, Connecticut, is a leading provider of Internet information through its Internet World trade shows and conferences, its Internet World weekly print publication, and its Internet.com network of Web sites at http://www.internet.com, which provides daily news and information resources for the Internet community. Mecklermedia also publishes the ISDEX, the only 100% Internet stock index featuring 50 leading companies at http://www.isdex.com. Mecklermedia's global presence includes Internet World trade shows and licensed publications throughout Canada, Mexico, South America, Europe, the Middle East, Africa, Asia, and Australia.

MECKLERMEDIA CORPORATION AND
SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share amounts)

.Three Months
Ended June 30
Nine Months
Ended June 30
.1998 1997 1998 1997
REVENUES:
Trade shows $2,366 $865$36,431 $26,987
Print publishing 2,232 4,5249,738 14,817
Web sites 971 349 2,570 1,017
Other 274 5321,0961,451
. 5,8436,27049,835 44,272
COST OF SALES AND DIRECT COSTS:
Trade shows 1,917 128 16,314 13,598
Print publishing 1,815 3,9618,226 10,421
Web sites 558282 1,418 843
Other73 122 296411
.4,363 4,493 26,254 25,273
Gross profit after cost of sales and direct costs 1,4801,777 23,58118,999
OPERATING EXPENSES:
Advertising, promotion and selling 1,604 2,834 7,90710,089
General and administrative 2,128 1,9836,4846,256
Operating income(loss) (2,956)(3,253) 7,850 2,066
Interest income 150 279 664 825
Gain on sale of assets - -2,036 -
Income(loss) before income taxes (2,806) (2,974) 10,5502,891
Provision (benefit)for income taxes(1,066) (1,046) 4,143 (773)
Net income (loss) ($1,740) $(1,928) $6,407 $3,664
Basic earnings (loss) per share ($0.20)$(0.23) $0.75 $0.43
Diluted earnings (loss)per share($0.20) $(0.23) $0.73 $0.42
Weighted average shares 8,7248,516 8,526 8,502

MECKLERMEDIA CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
( In thousands)
.JUNE 30, 1998 SEPTEMBER 30,
1997
ASSETS
CURRENT ASSETS:
Cash and cash equivalents $6,456 $23,971
Accounts receivable, net 6,2143,960
Advanced billings for trade shows10,900 9,497
Inventory 4121,074
Prepaid trade show expenses 4,310 3,198
Deferred income taxes 603 1,715
Prepaid expenses and other613 1,824
Total current assets 29,508 45,239
PROPERTY AND EQUIPMENT, NET 2,976 2,528
INTANGIBLE ASSETS, NET 37,8253,760
OTHER ASSETS 634254
Total assets$70,943 $51,781
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable $3,074 $4,219
Accrued expenses 5,517 3,708
Accrued income taxes 893 72
Deferred trade show revenue 23,622 21,406
Deferred magazine revenue 536 2,640
Total current liabilities 33,64232,045
DEFERRED MAGAZINE REVENUE - LONG-TERM 132 320
Total liabilities 33,77432,365
STOCKHOLDERS' EQUITY:
Common stock 91 85
Additional paid-in capital 41,365 24,857
Treasury stock, at cost(5,272) (172)
Retained earnings (deficit) 1,101(5,306)
Foreign currency translation adjustment (116) (48)
Total stockholders' equity 37,169 19,416
Total liabilities and stockholders' equity $70,943 $51,781
*This press release contains statements which constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties, including but not limited to, risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Contact:
Dara Tyson
Mecklermedia Corporation
(203) 341-2972
[email protected]

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