release: MECKLERMEDIA, "THE INTERNET MEDIA COMPANY," SIGNS ONLINE SOFTWARE DISTRIBUTION ALLIANCE WITH DIGITAL RIVER

MECKLERMEDIA, "THE INTERNET MEDIA COMPANY," SIGNS ONLINE SOFTWARE DISTRIBUTION ALLIANCE WITH DIGITAL RIVER

[NEW YORK, FALL INTERNET WORLD, October 8, 1998] Mecklermedia's (Nasdaq: MECK) Internet.com network of Web sites today announced an alliance with Digital River (Nasdaq: DRIV), the leader in electronic software delivery (ESD). Internet.com, a leading provider of real-time news and information resources for Internet professionals and Web developers, will now offer Web site visitors the opportunity to purchase software from its new online store, located at http://software.internet.com. Products sold through the new store will include Digital River's entire inventory of software products, which is made up of more than 120,000 titles from over 1,600 publishers and online dealers.

The alliance with Mecklermedia provides Digital River with another high-profile channel through which its software partners can sell their products to Web professionals. Internet.com sites currently serve approximately 20 million pages to 1 million unique visitors monthly, attracting some of the most qualified Web developers and Internet professionals who use its resources on a daily basis.

"By offering access to Digital River's online database of software products, we are able to furnish our audience with the ability to purchase products from the largest selection of software available on the Internet," said Alan M. Meckler, chairman and CEO of Mecklermedia. "Additionally, Digital River's e-commerce solutions provide the added value that makes Internet.com a leading resource for news, and now, downloadable software products."

"We are excited about our involvement with a media powerhouse like Mecklermedia," added Digital River CEO, Joel Ronning. "The traffic that Internet.com receives on a daily basis is a key benefit that will help us attract leading software publishing partners. Additionally, our existing partners will have the opportunity to sell more products to an audience that is accustomed to making purchases over the Internet."

Digital River, Inc. (Nasdaq: DRIV), based in Minneapolis, offers the world's largest online database of software products. The company provides more than 1,600 software publishers and online dealers with its proprietary technology for Internet delivery of more than 120,000 software and other digital products. Tech Squared Inc. (OTC Bulletin Board: TSQD) controls 19% of Digital River's common stock. For more information visit the Digital River Web site.

Mecklermedia Corporation, "The Internet Media Company," based in Westport, Connecticut, is a leading provider of Internet information through its Internet World and ISPCON trade shows, Internet World weekly and Boardwatch monthly print publications, and the Internet.com network of Web sites, which provides daily news and information resources for the Internet community, as well as ISPCON.com and Boardwatch.com. Mecklermedia also publishes the ISDEX, the only 100% Internet stock index featuring 50 leading companies. Mecklermedia's global presence includes Internet World trade shows and licensed publications throughout Canada, Mexico, South America, Europe, the Middle East, Africa, Asia, and Australia.

For Mecklermedia Corporation
Dara Tyson
Mecklermedia Corporation (NASDAQ: MECK)
(203) 341-2972
[email protected]

Lynn Bodges
(203) 341-2842
[email protected]

All current MECKLERMEDIA press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.